The fast-growing Government 2.0 movement could create opportunities for news orgs to get more local news and engagement without necessarily having to write more traditional stories.
(This is the fourth in a series of guest posts by Amy Gahran about how news organizations and other institutions can implement the findings of the Knight Commission on the Information Needs of Communities in a Democracy.This joint project of the John S. and James L. Knight Foundation and the Aspen Institute Communications and Society program produced the report, “Informing Communities: Sustaining Democracy in the Digital Age”. Read more articles in this series.)
By Amy Gahran
Local governments are the source of much local news—yet often they do a notoriously poor job of communicating with community members and news organizations. This is starting to change as more governments become open to experimenting with new tools for sharing info and engaging community members.
Monitoring and getting involved with these experiments can yield new opportunities to for local news. This content could be more engaging and less labor-intensive than traditional reporting.
The key to making this cooperation work is connecting with people in government who are eager and able to try new approaches to public transparency and engagement. The Government 2.0 (Gov2.0) movement is a great place to find allies for strengthening communities and local news.
Recommendation 4 in the Knight Commission Report is:
“Require government at all levels to operate transparently, facilitate easy and low-cost access to public records, and make civic and social data available in standardized formats that support the productive public use of such data.”
The Knight report suggests some ways to approach this by strengthening and more fully implementing public information rules, open meeting rules, and open courtrooms. These are also passions of government employees and officials involved in Gov2.0.
Gov2.0 is a movement among government employees, as well as other interested people, to apply the strengths of social networking and Web 2.0 tools to all levels of government. The goal is to create systems for public transparency, participation, and collaboration. Although Gov2.0 first gained momentum among federal employees, it’s quickly spreading through many state and local governments.
In fact, in coming years local government may be where much of the Gov2.0 action is. Mark Drapeau, a leading Gov2.0 practitioner, recently listed “local governments as experiments” as the first of his top five Gov2.0 predictions for 2010-12. Gartner analyst Andrea DiMaio agrees and notes:
“Indeed we have seen and will see the best from local authorities. Not because they are necessarily smarter or bolder, but because they are—by their nature—much closer to ‘real’ communities. The issues they deal with are local in nature and touch citizens more directly: parks, waste collection, traffic, environment, safety.”
ACTION STEPS: CONNECTING WITH GOV2.0 PEOPLE
1. Go where they are. The Gov2.0 community has some important gathering places online. Joining these communities, finding participants and projects near you, and getting involved in their conversations and events can help you find mutually beneficial opportunities to experiment.
GovLoop is your first stop to connect with the Government 2.0 crowd. This community includes people from all levels of government, so search it to find groups, blogs, and members from your region (or who are discussing larger issues that have strong local angles for you). To find local GovLoop members, try searching for your city and state in this format: Oakland, CA. Selectively friending local GovLoop members and asking about their current Government 2.0 projects or interests can be a good way to break the ice. This guide to searching GovLoop can help you find other useful info in GovLoop.
Also, GovFresh features the best of US Gov 2.0 news, TV, ideas, and live feeds of government social media activity.
2. Attend Gov2.0 events in person or online. CityCamp is a participant-organized “unconference” about practicing Gov 2.0 at the local level. It will be held Jan 23-24, 2010 in Chicago. Someone attending from a news org might volunteer to run a session on how local media can complement local Gov2.0 efforts. For discussion, this group has a forum/mailing list, in-progress agenda, Facebook Group, and GovLoop group. Also, on Twitter, you can follow @CityCamp or watch the hashtag #citycamp.
Similarly, Gov2.0 Expo 2010 will be held May 25-27 in Washington, DC. This is part of O’Reilly Media’s high-profile Gov2.0 Summit event series. This will probably have a heavy federal government focus, so it might be most appropriate for national or major metro daily news orgs to attend.
3. Build on existing efforts. Most people involved in Government 2.0 already have projects in mind or in progress: data or documents they’d like to improve access to, easier channels for public participation, etc. In general, it’s probably easiest to work with what they’re already doing, rather than invent projects from scratch.
Once you assess which Government 2.0 projects are already in the works in your region, consider opportunities where using your news site and/or social media presence as a platform could enhance these efforts—while also providing relevant newsworthy content, and building community loyalty to your brand.
Possible results. Cooperating on Gov2.0 projects might be as simple as selectively retweeting local government Twitter items, or periodically excerpting content from their Facebook fan page or group onto yours.
Or imagine a local government decides to set up a site like Manor Labs where community members can submit ideas, rate them, and be rewarded for innovation. A local news organization might run a regular feature highlighting the best-rated submissions—thus increasing participation by reaching more of the community, and spurring constructive local discussion. A more automated approach might be to embed on the news site a widget that provides some of the civic site’s functionality.
You’ll only really start to see the possibilities for collaborating with more open, engaged, online-savvy governments once you start talking with the Gov2.0 community. These are creative, friendly people, eager to engage. And in many cases, the prospect of cooperation with or support from local media could tip Gov2.0 projects from ideas into reality.
By Amy Gahran, 12/29/09 at 6:00 am