Linjun created
the Albany Today blog a year ago to provide local news to the 16,000
residents in her community. Does not post personal commentaries - stays
true to journalism values. Uses photos, slideshows and videos to
enhance experience.
Compared to a local newspaper, her blog is richer in content and
provides a better user experience. Interesting to note, Albanydoes not
have a local newspaper. Started with 50 pages views a day, now at 6k
views. Shows demand is there. LOCALLY.
She receives announcements from parents, neighbors, local offices
and others to share their news through her blog. She has become the
‘trusted source’ in Albany. Interesting note: Linjun moved to Albany
less than a year ago and her actions have stirred the local school to
launch a new series of classes to teach online publishing skills. Teach
the teacher. Love it.
Exploring possiblities to commercialize the project and ensure longevity.
I love hearing personal success stories like Linjun’s as this shows
all it takes is one individual willing to put the time and effort in to
effect change.
