The Case for Open Data in Public Broadcasting
History suggests that independent private sector providers of information such as Nielsen and Arbitron will develop over time to give a finer grained understanding of such measures of impact. That said, the measures of impact required are more measures of the “public good” that such media is generating rather than advertising value which is often the priority of private measurement companies focused on private sector advertiser driven media. In a world where the audience is sliced ever smaller across a larger and larger set of channels measures of impact such private companies will work to generate will be validity in measures of demographic slices rather than measures of of community reach and engagement.

